The David and Elain Potter Foundation - CIDA

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CIDA City Campus , based in Johannesburg, is the first virtually free higher education institution in South Africa, offering holistic education to historically disadvantaged youth who would not otherwise be able to access higher education. CIDA aims to transform these students into leaders of their communities who will then advance the socio-economic transformation of the country.

Since its founding in 2000, CIDA has developed an innovative education model. It offers a fully accredited Bachelor of Business Administration degree.

CIDA aims to develop business minded graduates who can think creatively, engage in open dialogue and care about transforming Africa.  The institution uses holistic principles of teaching and learning that increase learning effectiveness and which build a student’s confidence and self esteem.

‘My name is Dorothy Tyobeka. I grew up in the dusty streets of Rustenburg in the Northwest. I’ve always dreamed of a highflying career in corporate finance, but with financial constraints that dream seemed like an impossible endeavour. Where I grew up, good education was more of a privilege than a commodity. I regard education as a tool that will help me change my destiny and that of my generation. Life for me has been a journey marred with difficulty. I was raised in a family of five by unemployed parents. My older siblings were the sole providers of the home. I had no choice but to settle for poor government education provided by rural schools.

CIDA is the best thing that’s ever happened to me, a channel where I can make my aspirations more tangible. I’ve been placed with Standard Bank in order to garner work experience whilst I finish my studies. Yet another opportunity that could only be made possible through CIDA. In short, I’m on my way to becoming an independent woman that I’ve always desired to be.’




www.cidafoundationuk.org


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